The 5 Types of Business Owners Using AI — Which One Are You?


Justin McKelvey
I've watched all five hire me — usually too late.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hi there,

Justin McKelvey

Founder & Fractional CTO

justinmckelvey.com

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Justin McKelvey · Austin, TX

Justin McKelvey | Fractional CTO & AI Consultant

Fractional CTO in Austin — 15 years, 50+ products shipped. Every Tuesday, The AI Leader's Weekly Playbook sends one practical AI play for your business: real builds, real numbers, what actually worked. No hype, no "10 ChatGPT prompts" filler. If you want AI doing real work in your company, this is your Tuesday edge.

Read more from Justin McKelvey | Fractional CTO & AI Consultant
5-step triage for the codebase you can't ship from — The AI Leader's Weekly Playbook

Don't refactor. Triage. The order matters. Hi there, You inherited a codebase that's broken. Or you built one that's broken. Either way — you can't ship from it. The most common move is "let me just clean this up first." Don't. Cleaning up is what you do when you have time. Triage is what you do when you don't. And if your business is bleeding revenue or you can't deploy without a panic attack, you don't have time. I call this the Crash Cart. 5 steps. Order matters. Skipping a step is the...

Your AI wrote 60% of the code. Now nobody can fix it. — The AI Leader's Weekly Playbook

Three flavors of debt nobody warned you about. Hi there, A team I worked with shipped 6 months of features in 8 weeks using Cursor and Claude Code. Founder loved it. Velocity tripled. Then their senior dev quit. The new hire couldn't get the app running locally for 3 weeks. The senior dev — the only human who knew which parts of the codebase were load-bearing — was gone. The new hire kept asking "wait, why does it do this?" The answer was always "because Claude wrote it that way." That's Vibe...

Three stages, in order. Skip one and you fall. — The AI Leader's Weekly Playbook

The 3-stage decision matrix non-technical founders need. Hi there, You're a non-technical founder with an idea. You need to ship something. The order matters. If you skip a stage, the next one breaks. 1. Vibe-code the prototype. Use Lovable, Bolt, Replit — whatever's fastest. Don't hire a developer yet. The point is to learn whether the idea has legs, not whether the code is good. Spend $20–200 here, not $20,000. 2. Hire a developer to ship v1. Once the prototype proves people want this...