AI was sending people to my site. To pages that don't exist.

Hi Reader,

I found something this week I didn't expect.

Google has a new report that shows how often its AI answers cite your website. Mine went from about 1,000 a day in July to about 17,000 a day now. Great. Then I scrolled to the bottom of the list.

About 90 of the links were wrong. Typos like "is-chatvgpt-pro-worth-it." Old page addresses I changed months ago. Pages the AI just made up, like "codex-rate-limits." I tested 19 of them. 17 went to a "page not found."

So somebody asked an AI a question, the AI said "this guy has the answer," they clicked, and they hit a dead end. That's the warmest visitor you can get, and I was sending them away.

I fixed it so those links land on the right page now. If AI tools are talking about your business, you probably have the same leak. The 10-minute check is below.

This week in AI

1. Claude now works inside Google Docs, Sheets and Slides.
It opens in a sidebar, reads the file you have open and edits it in place. It's in beta on every paid Claude plan.

Why it matters: if your team lives in Google Workspace, they can use Claude without switching tabs. But you're already paying for Gemini. A 10-person team on Workspace Business Standard pays $140 a month, and adding Claude for everyone takes it to $340. Try it with the 2 or 3 people who write the most first. What it does and what it costs

2. Anthropic's new small model is 90% cheaper.
Claude Haiku 5.5 costs $0.10 per million input tokens and $0.50 per million output tokens for prompts under 100,000 tokens. It's also in the Claude app on every plan, Free included.

Why it matters: if anything in your business runs through AI in the background, tagging tickets, summarizing calls, pulling numbers off invoices, ask whoever built it to switch. Same work, a lot cheaper. The real-work math

3. Claude Team plans now come with a monthly build budget.
Team includes $20 of API credit per Standard seat and $100 per Premium seat each month, pooled, up to $500. Max plans get $100 or $200. You claim it by linking a Claude Console account after seven days on the plan.

Why it matters: most teams on Claude Team have money sitting there they don't know about, and it expires every month. A 10-seat team has $200 a month to build one small automation. How to claim it

Steal this: the 10-minute dead-link check

Open Google Search Console for your site.
Go to Performance, then Search results, then Generative AI (it's labeled Beta).
Click the Pages tab and scroll to the bottom.
Paste anything that looks wrong into your browser: typos, odd endings, addresses you don't recognize.
If it says "page not found," send the list to whoever runs your website and ask for a redirect to the right page. About 5 minutes per link.

No Generative AI report yet? Check Indexing, then Pages, then "Not found (404)." Same idea.

Free this week

The Business Brain template. The one-page doc that teaches Claude or ChatGPT your business, your prices, your voice and your rules, so the answers stop sounding generic. Fill it in once, about 10 minutes.
Get the template

Reply and tell me how many dead links you found. I'm curious if it's just me.

And if you want the full playbook for getting Claude working for you and your team, The Shop walks through it lesson by lesson. Lesson 1 is free to read. Start Lesson 1

Talk soon,
Justin

P.S. Next Tuesday: I rewrote my cold emails this week because they sounded like every other "quick intro" in your inbox. I'll show you the before and after, and what happened.

Justin McKelvey
I help teams get real work out of AI · Austin, TX

justinmckelvey.com · LinkedIn · YouTube · Free resources

Justin McKelvey · Austin, TX

Justin McKelvey | Fractional CTO & AI Consultant

AI was sending people to my site. To pages that don't exist.

ChatGPT images use up your plan about 3x to 5x faster. Here's what a credit costs.

Google says a person may read your Gemini chats. Check yours in 2 minutes.

Claude has a new app that messages you first. Here's what it costs your usage limit.